عنوان مقاله [English]
Considering the necessity of using cyberspace in accordance with the document of fundamental transformation of education, readiness in contingent conditions and the necessity of continuing education by using the effective opportunities available in cyberspace and parents' concern in choosing an efficient school for students, The purpose of this study was formed The effect of social media on the brand of primary schools. Due to the infinity of the study population, the sample size is 384 people through Cochran's formula, which was selected by random clustering. The instrument used was a researcher-made questionnaire. Cronbach's alpha and retest methods were used to ensure the validity of the narrative content by professors and experts and to ensure the reliability of the measurement tool. The results showed that the seven beehive factors proposed by Smith have a positive and significant relationship with the brand and all the dimensions proposed by Acker.